MOMO Partners With Hot Wheels For Limited Edition 50th Anniversary Steering Wheel

Kansas City, MO – MOMO is pleased to announce a special steering wheel celebrating Hot Wheels’ 50th Anniversary. Designed as an exclusive collaboration between MOMO and Hot Wheels for use on Hot Wheels life-size fleet of vehicles. This limited edition steering wheel is now available to collectors worldwide for purchase on hotwheels.momo.com and retails for $399.95. It will be unveiled at SEMA 2018 and available to order for a limited period.

Based on the classic MOMO Prototipo design, the MOMO X Hot Wheels steering wheel is wrapped in genuine Alcantara, which is cross stitched by hand in Italy using Hot Wheels 50th Anniversary gold thread. The official Hot Wheels logo is laser-etched onto the spokes while the horn button features the Hot Wheels 50th Anniversary logo. The specialty product is beautifully packaged in a commemorative box to enhance its collectability.

Throughout the year, MOMO worked closely with Hot Wheels lead designers to develop a matching steering wheel and shift knob for life-size Hot Wheels cars such as Bone Shaker and Rip Rod. The result was 50 serialized steering wheels and shift knobs, which were given to Mattel to outfit the Hot Wheels fleet both present and future.